Bally’s and Ruby Seven Studios Launch Free-to-Play Social Casino Platform
Bally Play, a free-to-play social casino platform, was introduced this week by the Bally's Corporation.
Bally Play is a collection of digital slot machines, table games, keno, video poker, and bingo that was created in collaboration with Ruby Seven Studios, an interactive social gaming firm with its headquarters in India and a US office in Reno. The social casino may be accessed via mobile using iOS and Android apps, as well as on the web at BallyPlay.com.
"As part of our growth strategy, we have been seeking to complement our brick-and-mortar and interactive gaming offerings with a social casino,” explained Sina Miri, chief product officer of Bally’s Corporation.
At launch, Bally Play included more than 100 interactive slot machines, 50 video poker variations, and table games including roulette and blackjack. The games in the Ruby Seven Studios social casino were created by a number of top producers, including Konami, Everi, Aruze, and IGT.
Encouraging the Growth of Customers
Based in Rhode Island In nine states, Bally's Corporation owns and/or runs sixteen commercial land-based casinos. Bally's Interactive, the company's online gaming division, holds licenses in Rhode Island, Pennsylvania, and New Jersey for real-money online gaming.
Bally's received many rating downgrades recently due to concerns raised by analysts at S&P Global Ratings and Moody's Investors Service regarding potential overleverage.
Bally's is still having trouble obtaining the $800 million in funding required to construct its $1.1 billion integrated resort casino at the Freedom Center in downtown Chicago. Additionally, Bally's is looking to build new casinos in Missouri, New York, and Pennsylvania.
Bally's representatives think that opening a social casino will help the business attract new clients.
"Working with Ruby Seven Studios has allowed us to create a unique, best-in-class social casino experience for our existing players and can help us attract new players,” Miri explained.
Bally's expects to make money with Bally Play, even though it is originally free to play. New users on the Bally Play platform receive a 50K coin initial allotment.In addition, coin bonuses are given by the social casino to users who advance through the ranks and unlock new slots and table games. Free coins are also awarded to players according to how much time and how often they play.
Bally Play lets customers buy playtime tokens in case they manage to lose all of their free cash.Players may presently get two million coins for $9.99 as part of the platform's coin offer.
Marketing Tool
Bally Play helps Bally's with its marketing efforts by giving the corporation insightful information about which games are popular.
Customers who use the Bally Play app agree to have their data tracked, gathered, and associated with their identity, according to the disclaimers made about the program. Bally's may use the information to promote to those players, encouraging them to play for real money at its casinos or on internet gaming sites where iGaming is allowed.
Social gambling websites and applications are operated by numerous other prominent casino providers. Hard Rock recently established a social gaming subsidiary called Hard Rock Games in addition to Bally's. Following Hard Rock's acquisition of WGames, a mobile gaming startup with a focus on free-to-play games, the business unit was established.